Archived work
Over a twenty-year career I’ve helped create a lot of campaigns. Below are some of my favourites.
Patek Philippe ‘Generations’
If a measure of effectiveness is a client investing and running the same campaign year after year then this must be great advertising.
Running for over twenty years, ‘Generations’ was voted best luxury campaign ever by Time magazine. In fact, it has been running so long that the little girl in the very first ad, now has her own children.
Invesco ETF global launch
The global launch campaign for Invesco ETF funds. Shot by artist Alison Jackson each ad picked up on a current news story and framed it as an investment opportunity.
The Sky Difference
An always-on campaign vehicle for Sky to communicate all the services, functions, benefits and content that make Sky unique.
Heineken London 2012 sponsorship
Heineken was the official beer at London 2012. To celebrate this and to help everyone make the most of this once in a lifetime event, we launched the Heineken Fan Hub - a website where fans could get information on the 21 giant screen locations around the UK, a guide to celebrating in London, the Fan Hub daily blog, fan tweets, and a Flickr fan gallery.
Digital outdoor screens throughout London Underground, rail stations and Westfield Stratford shopping centre displayed live content fed directly from the Fan Hub.
In the Off-Trade, special packaging allowed consumers the chance to win tickets to the official Team GB afterparty.
