Christie’s - The app

How do you update a 250 year old brand and make it relevant for new digitally minded clients.

The Christie’s app for iPhone, iPod Touch, iPad and Android. It’s a free application that allows you to browse or register bids in upcoming sales. Users can also submit absentee bids, review auction results, and learn how to buy and sell with Christie’s - all from their mobile device.

To launch it a print campaign to run in Christie’s members magazine was commissioned.