MYLA - Brand creation

In 2001 I was asked to help create and launch the luxury brand MYLA.

A rare opportunity to set not only the visual aesthetic for the brand, but also the values that it would become famous for around the world.

For the launch campaign Francoise Berthoud was commissioned to help the brand stand out in glossy, photography rich environments such as Harper’s Bazaar, Vanity Fair and Vogue.

The work was featured in the Design Museum exhibition ‘Drawing Fashion.’